Slipping on your Durangos gives you a feeling of adventure and freedom. You’re ready to be mischievous, have fun, live a little on the edge and maybe even live dangerously. Durango is not a boot, it’s an attitude...We call it OUTLAW FUN. During Durango’s 50 year existence, the brand has become well known for western and rock and roll inspired footwear. Historically the brand has been widely distributed in rural and core western markets. With a focus on more urban styling, they are now seeking distribution with retailers that will access a younger, more sophisticated demographic segment; consumers who live and shop in major metropolitan markets in the United States and around the world.