Kenneth Cole Reaction
Kenneth Cole began his shoe company in 1982, producing shoes in Europe and selling them in the US. The headquarters are located in New York and the brand has expanded into fashion, accessories, and shoes now and Kenneth Cole stores can be found worldwide. In 1996, Kenneth Cole Reaction was introduced as a secondary line branching off Kenneth Cole New York. This line is more affordable, cool, casual, and modern for fast paced men and women committed to living for the moment. It’s urban style at play with a downtown New York City sensibility for the creative class who are experimental, fun, and socially connected. The on-trend, functional pieces put the unexpected in the everyday to appeal to those who dare to express their individuality through their personal style. Youthful in spirit, the brand attracts an energized customer who likes to inject a touch of casual into their workday, and create a bold look for their downtime.