The Lacoste legend is born in 1933, when Rene Lacoste revolutionizes men's fashion replacing the classic woven fabric long-sleeved and starched shirts on the courts, by what has now become the classic Lacoste polo shirt. 75 years after its creation, Lacoste has become a lifestyle brand which allies elegance and comfort. The Lacoste art of living expresses itself today through the essential values of authenticity, performance, and elegance.