Rieker's philosophy has always been to provide not just a better product, but the best people can buy. They produce high quality leisure products that not only look good, but enhance the wearer's lifestyle. In less affluent times, Rieker shoes were famous for their longevity. In today's lifestyle driven market, Rieker is unique in being able to quickly respond to the fashion trends that women and young people want, whilst providing the product functions important to feel good in everyday life. For many consumers with a hectic lifestyle, who want good looks and performance, Rieker has gained an almost cult like following.