Vans defines the individual style of athletes & technologically pushes the parameters of their sports. The company also produces apparel, and other products such as t-shirts, hoodies, socks, hats, and backpacks. As of August 2013, the brand is active in the actions sports industry and sponsors skateboard, surf, and snow. Vans' history began in 1966 Southern California with the rolling out of a single pair of shoes. They were named Authentic. In the generations since, they have only gotten more popular amongst hardcore skaters and skate enthusiasts. Their design is simple, stylish, and effective: a low top lace-up profile made with sturdy canvas uppers, and signature waffle rubber soles.